Who is Everyday Normal

(Hint: not what you’d expect.)

Everyday Normal was born from the wildly colourful brain of our founder, creative director, and resident ideas-human—someone who’s never been afraid to be a little extra (in the best way possible). Quirky by nature and trained in fashion and textile design, Ella’s always had an eye for beautiful things—whether they’re brand new, vintage finds, shiny treasures, or perfectly imperfect pieces with a story to tell.

From a young age, colour wasn’t just a preference—it was a personality trait. Rules? Meh. Norms? Meant to be reimagined. She’s always believed in doing things differently, pushing boundaries, and sprinkling a bit of magic into the everyday.

Everyday Normal is her love letter to long lunches, mismatched tableware, linen that feels like art, and the idea that beauty is subjective—but joy is universal. It’s about creating a world where your table feels like an extension of your personality: bold, warm, layered, and full of life.

So if you're someone who sets the table just because, who finds joy in the details, who mixes heirlooms with op-shop finds and thinks a meal tastes better with a great napkin—welcome home.

This is Everyday Normal.

And it’s anything but.